Part Time / Fixed Term
Please apply by completing our application form, along with a covering letter stating why you would be interested in the position to firstname.lastname@example.org
Guild of the British Isles is the national organisation for people involved in
patchwork and quilting, from beginner, to experienced quilter or tutor through
to someone interested in the history and development of patchwork and quilting.
This is a complex organisation. It is an educational charity, and a Company Limited by Guarantee with a commercial subsidiary. A membership organisation (national and international membership) run, in the main by volunteers, which brings its own set of challenges. We hold three Collections, one of which, our Accredited Museum Collection, is believed to be the largest collection of British quilts anywhere in the world.
The organisation is going through an exciting period of strategic and structural change. We wish to engage a Digital Marketing Manager to support and on occasion deputise for the Chief Executive in achieving our strategic goals. The position is initially for a twelve-month period, with the potential to develop into a permanent position.
Reporting to the CEO, you will have responsibility for developing the commercial remit of the organisation within our budget constraints.
This is an ideal position for an experienced individual seeking to utilise their digital marketing acumen to contribute strategically as well as tactically to the performance of the organisation. As Digital Marketing lead, your key responsibilities will be to drive the recruitment and retention of members through the development of:
• strategic sales, marketing and project plans
• appropriate data collection / analysis methods
• a small inexperienced marketing team
Traditionally, the staff team have played an administrative role, also providing some gentle marketing activities. Recent events have highlighted the vulnerability in relying on recruitment of members solely through physical events. The organisation will be working through a major change in management activity over the coming months. We are seeking new premises within the York area, about to take ownership of a new website and membership database system and improve our back-office systems to enable a more matrixed way of working. We are developing a range of educational programmes and introducing online services.
As deputy to the CEO you will develop, support, motivate and lead the whole staff team, currently twelve employees, who will be responsible for online marketing/recruitment, retail online shop, membership admin, sponsorship, volunteering, Museum Collections, finance, and operations. You will also play a strategic role, working with the CEO on the direction of the organisation. There is an operational business manager in post.
Ideally, you will be located within commutable distance to the office in York, although we will try to be flexible around working arrangements. You must be prepared to work away from home occasionally and across some weekends to support our attendance at larger events.
Desired Skills and Experience
This position will suit an experienced digital marketer with a proven track record of developing strategic marketing plans, project planning, building and leading dynamic and successful online sales and marketing teams and leading through change. Your experience will have been gained in a senior/strategic position where you have played a hands-on role. Experience operating within a membership organisation would be very useful.
A self-starter, strategic, strongly commercial in approach, you will also have excellent planning, leadership, organisational, communication and digital skills. You will be a strong and confident communicator who is able to gain the buy-in from your team, provide cohesive sales and marketing and project plans and to prioritise activities to maximise positive outcomes and commercial success. Above all you will be a great leader who can get your team firing on all cylinders.
Initially part time, 25 hours per week ideally over 5 days. Remuneration circa £33K (pro rata).
The key requirements are:
To work with the CEO and marketing team to develop the digital marketing strategy and plans, create and manage project plans and identify the required budget. We are a member run charity with limited funds and this must be taken into consideration at all times.
Develop the skills of the marketing team so that they can successfully use marketing and sales tools that will generate online memberships, improve short term retention and also increase our commercial revenue.
Identification and generation of appropriate analytics to inform our marketing segmentation and activities.
· Experienced strategic leader with a strong team orientated drive
· Ability to stand back and identify all the issues, including conducting competitor analysis before proceeding
· Results driven, with the ability to bring the team along with you
· Digital marketing knowledge and expertise – strong understanding of current digital tools and platforms with the ability to develop those skills in others for example website, SEO, keywords, paid search, conversion, A/B testing, PR etc
· Able to set up, manage and analyse data derived from marketing activities in order to ensure that maximum impact is derived from our online marketing plans, campaigns and activities
· Ability to create and manage project plans
· Able to develop online marketing that drives the customer via the sales funnel to join
· Ability to develop a marketing/recruitment training programme based on an understanding of the basic starting point through to development of advanced skills over time